The Step-by-Step Guide for Submitting a Killer Guest Post Pitch
Updated: 7 days ago
Guest posting is one of the best ways to divert web traffic back to your website.
A lot of business leaders and marketers have generated a ton of success from creating guest articles.
Take, for example, Gregory Ciotti, the veteran content marketer of the customer management blog, HelpScout.
After the launch of HelpScout, Gregory went on a guest blogging spree.
Just imagine what you could with more than 30,000 extra email subscribers.
And, that's not all...
Digital marketing expert, Bryan Harris, started a full-time business generating more than $15,000 a month from one guest post that went viral on Okdork.
Guest blogging is powerful, but it begins with one step:
Most publications will require you to pitch them to see if your proposed topic fits with their audience's expectations.
If you master the pitching process, you'll put yourself in the best position to get your topic approved...
And keep your emails out a spam folder.
In this post, I'll go over all the steps to writing a pitch that will turn heads.
Step #1: Observe
When I first started guest blogging, I already knew the publications I wanted to send a pitch to.
I've even read some of their content and was an active subscriber.
However, after sending a few pitches and having them rejected, I noticed something.
I realized that I didn't know these publications as well as I thought I did.
That led me to submit pitches that totally missed the mark of what those publications actually wanted.
With that said, I recommend that you observe all of the content a publication posts on a regular basis.
Let's use the marketing blog, HubSpot, as an example.
Every marketer knows that HubSpot is the go-to source for authoritative digital marketing content.
Just check out the type of content they publish.
These are helpful types of content every marketer can use to improve their results.
HubSpot also publishes long-form content in the style of complete guides.
Lastly, HubSpot posts content resources for digital marketing beginners.
Knowing the types of content HubSpot publishes will help anyone create successful pitches.
With that said, let's move on to the next step.
Step #2: Be Brief and Authentic
Let me start by saying this:
Please don't copy and paste pitches to editors.
Editors receive thousands of pitches every month and they're knowledgeable on how to separate the sheep from the goats - so to speak.
If they see a boring or cliche pitch, they will send it to spam or ignore it entirely.
Make your pitches personal.
Take a look at how Gregory Ciotti structures his pitches through email.
Do you see how much time and effort was poured into this sample pitch?
Your pitch should not exceed more than 250 words.
Get to the point quickly to respect the editor's time and increase your chances of approval.
Also, keep your pitches detailed so an editor doesn't have to send you follow-up emails.
These are an enormous waste of time
If you get an email from the editor, you want it to be a response and not a question.
So, here are the biggest takeaways for this section.
Keep everything personal.
Limit your pitches to under 250 words.
Use bullets and separate large text for better readability.
Take a unique approach. No editor wants to hear the cliche and oft-used phrase "I really love your content...".
Following these simple tips will get your pitches seen by the editor.
Now comes the part where you wow them with your credentials.
Step #3: Show Off Your Credentials
Once your pitch is nearly complete, you should definitely add links to your writing samples below the email body.
It also wouldn't hurt to add a link to your website or LinkedIn profile.
The more editors know about you and your work, the better.
The major takeaway here is to only present relevant writing clips that let the editor know,
"Hey, I've written a lot about the topic I'm pitching you about."
And, just like that, you're done!
As you can see, submitting a high-quality pitch is a straightforward process.
Next, comes the part in writing your post.
Allow Us to Write Your Guest Post!
If you're reading this, then chances are, you're a business owner, marketer, or some sort of executive.
You're also very intelligent, yet you're either too busy or inexperienced to write a captivating blog post.
However, you know what you want to say, and you need help!
That's where I come in.
If you need help with writing an awesome guest post for your blog, just shoot me the details of your request to firstname.lastname@example.org.
I'll do my best to respond within 24 hours.
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