• Brandon Lee

Advertising News: Google Revises COVID-19 Ad Policies

The coronavirus (COVID-19) outbreak has taken a significant toll on the state of business across the world. However, many individuals and companies continue to engage in clandestine efforts to use this plight to gain profit.

In an attempt to combat this, Google, Twitter, and other advertising platforms have amended their COVID-19 advertising policies. Google Ads led the charge by publishing an Inappropriate Content policy, prohibiting content that:

“…potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event.”

Under the terms of this policy, Google can ban all content from advertisers who engage in:

  • Selling high-demand supplies in low quantity

  • Price gouging

  • Using sensitive keywords to drive a higher click-through rate (CTR)

To help advertisers avoid involuntarily breaking this policy and adapt their existing strategies, Google has created a page to address these issues.

They also pledged to provide $340 million in ad credits and lifted their ban of coronavirus ads only to entities that strive to release important information, such as medical providers and hospitals.

All businesses currently using Google Ads to promote their products and services can continue to do so unless their content mentions the COVID-19 or breaks the policies mentioned above.

If you have any questions about this issue, please click here to view FAQs from Google or post your comment below.

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